Recently I have become quite focused on the issues of customer trust – primarily I am saddened by the trend to take advantage of the consumer.
Lonely Planet is planning on a string of developments around its overall content strategy as it looks to carve out a dominant position across digital platforms as well as guidebooks.
The travel industry has embraced the power of user generated content while social media management is becoming a core competency.
So who owns a review? Product reviews are known to work on travel websites but when a consumer adds a review who owns it?