Recently I have become quite focused on the issues of customer trust – primarily I am saddened by the trend to take advantage of the consumer.
So you found a fake hotel review – now what?
April 20, 2011 By 5 Comments
Professionals that deal with travel reviews agree that moderation which follows strict guidelines to verify these reviews is essential for both industry and travellers.
TripAdvisor launches airline user rating system
January 12, 2011 By 11 Comments
Hotel review giant TripAdvisor launches a new service today in the US and UK allowing users to leave ratings for airlines featured on its flight search product.
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Lonely Planet CEO – more integration, premium content works, mobile push
March 25, 2010 By 5 Comments
Lonely Planet is planning on a string of developments around its overall content strategy as it looks to carve out a dominant position across digital platforms as well as guidebooks.
Six critical issues to consider with social media in travel
March 24, 2010 By 12 Comments
Interesting study by media planning and buying agency Total Media paints a good and very concise picture of how the travel sector is being affected by social media.
Why mobile is about to change how travel companies use social media
March 22, 2010 By 14 Comments
The travel industry has embraced the power of user generated content while social media management is becoming a core competency.
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Copyright is a critical consideration for travel consumer reviews
February 16, 2010 By 4 Comments
So who owns a review? Product reviews are known to work on travel websites but when a consumer adds a review who owns it?
