American Airlines has partnered with social influence benchmark tool Klout to allow users to enter its Admiral Club lounge free for a day.
American Airlines allows certain Klout users to enjoy free lounge service
May 10, 2013 By 2 Comments
At the sharp end of hotel revenue and reputation management in India
April 29, 2013 By 5 Comments
A few weeks back, I spoke at a conference organized by Travelclick and IDeaS in Mumbai, primarily about how social media and online reviews are changing the landscape of hotel revenue management.
Hotels urged to do something with connection between online reputation and revenue
April 3, 2013 By 3 Comments
Ever since Cornell University established a link between online reputation and revenue per room in hotels it was only matter of time before technology came along to make the most of it.
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Turning the spotlight around – measuring the social media measurement tools for hotels
November 23, 2012 By 3 Comments
The hotel industry has a long history in customer experience measurement.
Online reputation directly affects revenue per room in hotels – so what to do about it?
November 22, 2012 By 4 Comments
Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.
What are hoteliers talking about when it comes to online reputation management?
September 10, 2012 By 10 Comments
We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy.
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How to use great customer service to trigger social media attention [15 TIPS]
July 25, 2012 By 4 Comments
Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
Revinate grabs $14.5M funding round, travel reputation management becomes a big deal
July 25, 2012 By 4 Comments
Further validation of a growing sector in the industry with Revinate capturing a healthy funding round in the form of $14.5 million from Benchmark Capital and Formation 8.
Three ways hotels can drive revenue keeping a close eye on social media data
July 17, 2012 By 5 Comments
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth.
Mobile and social marketing for hotels: more similar than you thought?
June 15, 2012 By 9 Comments
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
