TripIt users were going places in 2011.
TripIt logs 5 billion miles … next stop Pluto [INFOGRAPHIC]
December 22, 2011 By Leave a Comment
Part Two of Two: Social media in travel 2012 – Beyond reviews
December 21, 2011 By Leave a Comment
Part One focused on thinking beyond reviews and ratings and the benefits of setting up forums and discussion boards within your website.
Social media not important for 40% of holidaymakers
November 1, 2011 By 8 Comments
The power of the online crowd has little impact on almost 40% of holidaymakers according to research released today.
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TripAdvisor spoof-profiles fictional hotel, sponsored links just in case
March 29, 2010 By 1 Comment
The fictional hotel, Schrute Farms in Honesdale, Pa, boasts of hundreds of reviews on TripAdvisor.
TripAdvisor finally unveils mobile version of website
March 23, 2010 By 2 Comments
TripAdvisor, considered by many one of the busiest sites to read on a desktop let alone a mobile device, has launched a version for smartphones.
Long Tail Travel innovations at PhoCusWright 2009
November 17, 2009 By 8 Comments
It would seem that least a couple of the innovations in this year’s list of thirty-four innovators presenting at PhoCusWright’s second Travel Innovation Summit have some application to long tail travel companies.
For me, this is an important indication that perhaps the industry in general is starting to pay some attention to this important, yet highly under appreciated segment of the travel landscape.
The two innovators are Goby and TourAbout. Let’s take a quick look at why I think these two could really add value to small tourism companies.
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TripAdvisor mulls user generated content for flights
October 8, 2009 By 10 Comments
TripAdvisor’s foray – US and now the UK – into flight metasearch appears to have triggered plenty of musing by executives and pundits alike.
According to Bryan Salzburg, general manager of initiatives, TripAdvisor is finally becoming the more general travel portal it always wanted (perhaps needs?) to be.
Salzburg stresses that the business model for its hotel review section “will not be re-invented any time soon”, dampening any suggestions that a hotel metasearch could be configured along similar lines to its new flight engine.
Twitter and YouTube are here to stay – get over the fear
October 8, 2009 By 3 Comments
According to Merriam Webster, the definition of fear is: “An unpleasant often strong emotion caused by anticipation or awareness of danger.” Or: “A reason for alarm”.
There is a very marked and prevalent fear of social media in individuals and organizations who have yet to adopt social media in their businesses.
And I doubt that many would actually admit to having such a fear.
Direct Holidays taking unconventional route with new review site
September 28, 2009 By 3 Comments
There is a dilemma facing many travel companies when they decide that implementing online user reviews is one of the best ways to improve their content and trigger some user interaction.
European tour operating giant Thomas Cook Group’s Direct Holidays division is the latest in a seemingly endless line to have found itself with such a problem – create a review platform from scratch, borrow reviews from a friendly affiliate or white label an existing service?
In this case, despite the opportunity to borrow a large number of hotel reviews from the main thomawscook.com site, Direct Holidays has decided to build its own service.
TripAdvisor charts new course for hotels with review monitor tool
September 28, 2009 By 4 Comments
Hotels may either love TripAdvisor or loathe the company, but certainly they have to pay attention to it.
And, TripAdvisor has figured out a way for the lodging industry to get even more involved.
In a bid to further engage those 450,000 hotels under its microscope, TripAdvisor was to introduce today, across all its global websites, a free, English-language ReviewMetrix dashboard for hotel owners that includes a new Customer Satisfaction Index, as well as charts to compare a hotel’s CSI over time against a particular competitor and hotels in that city as a whole.
