The company formerly known as Swiftrank comes back with a new name and entirely new concept. Now known as TravelShark, the company is on a mission to redefine reviews.
How to respond to hotel reviews (hint: not too much)
January 4, 2013 By 10 Comments
The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.
Tight grip: TripAdvisor maintains hold on reviews, doubling offsite views each month
December 13, 2012 By Leave a Comment
TripAdvisor continues to dominate the travel review game: in a little over a year, the company has effectively doubled the amount of offsite views their content receives on partner channels, going from 150 million monthly views in 2011 to over 300 million today.
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TrustYou partners with TripAdvisor to monitor and analyse reviews for hotels
July 25, 2012 By 1 Comment
TrustYou is accessing the TripAdvisor hotel database via an API following a partnership enabling the reputation management specialist to track reviews
Why companies should not hide from bad reviews
March 15, 2012 By 6 Comments
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah
TripIt logs 5 billion miles … next stop Pluto [INFOGRAPHIC]
December 22, 2011 By Leave a Comment
TripIt users were going places in 2011.
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Part Two of Two: Social media in travel 2012 – Beyond reviews
December 21, 2011 By Leave a Comment
Part One focused on thinking beyond reviews and ratings and the benefits of setting up forums and discussion boards within your website.
Social media not important for 40% of holidaymakers
November 1, 2011 By 8 Comments
The power of the online crowd has little impact on almost 40% of holidaymakers according to research released today.
TripAdvisor spoof-profiles fictional hotel, sponsored links just in case
March 29, 2010 By 1 Comment
The fictional hotel, Schrute Farms in Honesdale, Pa, boasts of hundreds of reviews on TripAdvisor.
TripAdvisor finally unveils mobile version of website
March 23, 2010 By 2 Comments
TripAdvisor, considered by many one of the busiest sites to read on a desktop let alone a mobile device, has launched a version for smartphones.
