The company formerly known as Swiftrank comes back with a new name and entirely new concept. Now known as TravelShark, the company is on a mission to redefine reviews.
The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.
TripAdvisor continues to dominate the travel review game: in a little over a year, the company has effectively doubled the amount of offsite views their content receives on partner channels, going from 150 million monthly views in 2011 to over 300 million today.
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah
TripAdvisor, considered by many one of the busiest sites to read on a desktop let alone a mobile device, has launched a version for smartphones.