How do airlines, hotels, cruise lines and other suppliers connect their data and knowledge of the traveller to the right offer at the right time?
Travel suppliers have more control of the online purchasing experience than ever before. However, they still face many challenges to drive ancillary revenue throughout the entire process.
Many of the predictions at the beginning of 2011 concentrated on three key issues affecting the travel industry – merchandising, growth of social commerce and rapid developments in mobile.
What steps should hotels take to align business and technology objectives? The answer is easy — hire an “IT pathfinder.”