Check-in.com.au, an Australian online travel agency, went in to liquidation yesterday. The cause of death appears to be rising search engine marketing costs.
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally
Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch
With the beachhead secured, Farelogix dropped out of FairSearch.org, the anti-Google lobbying group.
Google Places now is officially a risky business for Expedia and its hotel review site, TripAdvisor.
Priceline global brands such as Agoda and Booking.com are eclipsing their rivals from the Expedia and Orbitz camps around the world when it comes to a presence in paid-search.