Check-in.com.au, an Australian online travel agency, went in to liquidation yesterday. The cause of death appears to be rising search engine marketing costs.
Google AdWords gets stronger, but travel keywords struggle with conversion
November 1, 2012 By 10 Comments
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
Google launches AdWords-like Promoted Hotels
June 4, 2012 By 18 Comments
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
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Expedia partners with Kenshoo on global search engine marketing deal
February 14, 2012 By 1 Comment
Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally
Is Booking.com the travel king of Google AdWords? [INFOGRAPHIC]
January 30, 2012 By 9 Comments
Did Priceline’s Booking.com spend the most among travel brands in Google AdWords in 2011?
What you see not always what you get in travel search and reviews
November 24, 2011 By 12 Comments
Yesterday morning, after a tip off, it seemed an anomaly had cropped up on Google with a number of hotels searched for alongside the term ‘booking.com’ coming back with 953 reviews and 4.5 stars.
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Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch
October 24, 2011 By 1 Comment
With the beachhead secured, Farelogix dropped out of FairSearch.org, the anti-Google lobbying group.
Google Places becomes Expedia risk factor
February 11, 2011 By 8 Comments
Google Places now is officially a risky business for Expedia and its hotel review site, TripAdvisor.
Google-ITA Software deal: Expedia plays it both ways
October 29, 2010 By 4 Comments
Expedia would be hurting if Google acquires ITA Software — but not as much as you might think.
Priceline takes search lead over rivals in new global markets
October 8, 2010 By 4 Comments
Priceline global brands such as Agoda and Booking.com are eclipsing their rivals from the Expedia and Orbitz camps around the world when it comes to a presence in paid-search.
