Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.
So where can the industry turn to for a dose of Fake Review Optimisation? Many places
December 21, 2011 By 28 Comments
Top tips for marketing to affluent Chinese travellers
November 28, 2011 By 8 Comments
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.
Where next for travel user reviews, fake content and website publishers?
November 23, 2011 By 9 Comments
As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated.
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How to combat Fake Review Optimization in travel
November 21, 2011 By 7 Comments
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings.
Fake Review Optimization – How black hat masters beat the travel system
November 15, 2011 By 11 Comments
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings.
Travel businesses pledge to spend more on social media and mobile in 2012
November 15, 2011 By 2 Comments
Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels.
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Social media and SEO created a mutant in travel – Introducing Fake Review Optimization
November 14, 2011 By 11 Comments
Welcome to the world of user generated content – circa 2011.
How to take travel search marketing to the next level with product feeds
November 8, 2011 By 4 Comments
Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel.
Cautionary tale: When an online travel agency falls foul of the new Google
November 3, 2011 By 20 Comments
How long could your business survive if you lost 80% of your customers tomorrow?
Stimulus and the Moments of Truth in hotel marketing
September 6, 2011 By 22 Comments
Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer.
