Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel.
How to take travel search marketing to the next level with product feeds
November 8, 2011 By 4 Comments
Cautionary tale: When an online travel agency falls foul of the new Google
November 3, 2011 By 20 Comments
How long could your business survive if you lost 80% of your customers tomorrow?
Stimulus and the Moments of Truth in hotel marketing
September 6, 2011 By 22 Comments
Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer.
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Lights. Camera. Action. Welcome to the new hotel search soap opera
August 31, 2011 By 1 Comment
A new actor has appeared on the great soap opera that is hotel search – Google.
Time to wave goodbye to intermediaries in travel brand search results?
August 16, 2011 By 13 Comments
Google, as well all know, loves to play innocent and quietly test new formatting for its search results, Places pages, maps, etc – as those relying heavily on search gulp in horror.
Time Out buys user personalisation software system LikeCube
August 15, 2011 By Leave a Comment
Global destination guide Time Out wants to improve how it recommends services and products to users after acquiring recommendation software firm LikeCube.
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MakeMyTrip and the controversial SEO-led microsite strategy
August 9, 2011 By 3 Comments
Although its citizens may only make 0.014 flights per year, India also counts the second largest diaspora in the world, after China, with 24 million.
Cataclysmic or mild annoyance after axe of third party travel reviews on Google?
August 1, 2011 By 3 Comments
Last week, the local search marketing community took a collective gasp as Google rolled out a stripped down version of the Place page.
Are we witnessing the death of the natural search ecosystem in travel?
July 26, 2011 By 31 Comments
Google Panda, a large update to the search algorithm released five months ago, is supposed to be about surfacing quality and original websites.
Google kills web reviews for hotels on Maps and Places
July 22, 2011 By 40 Comments
Swift and decisive move by Google last night as it axed all third party reviews appearing against hotels on Google Maps and Google Places.
