Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable Googleverse. But what is the connection between all of these seemingly disparate elements?
Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search.
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
The search marketing pros at Ayima have been monitoring the state of SEO in the US/UK travel industry over the past year – and it ain’t pretty for the legacy brands.
The importance of relevancy cannot be overstated in today’s search marketing industry. At the back of every advertiser’s mind, there’s always the need to ensure the copy they produce will be relevant to the people they want to reach.
The much-hyped chaos of the 2012 Olympics in London has collided with a colder-than-average UK summer, leading many Britons to seek escapes abroad.
That’s right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector.
Digital marketing specialists DC Storm teamed up with researchers from the maths department at Sussex University recently on a project to help companies get the best from search engine marketing
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?