Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable Googleverse. But what is the connection between all of these seemingly disparate elements?
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
The search marketing pros at Ayima have been monitoring the state of SEO in the US/UK travel industry over the past year – and it ain’t pretty for the legacy brands.
The importance of relevancy cannot be overstated in todayâ€™s search marketing industry. At the back of every advertiserâ€™s mind, thereâ€™s always the need to ensure the copy they produce will be relevant to the people they want to reach.
The much-hyped chaos of the 2012 Olympics in London has collided with a colder-than-average UK summer, leading many Britons to seek escapes abroad.
Thatâ€™s right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector.
Digital marketing specialists DC Storm teamed up with researchers from the maths department at Sussex University recently on a project to help companies get the best from search engine marketing