Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable Googleverse. But what is the connection between all of these seemingly disparate elements?
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
There’s lots of insightful stuff in Epiphany’s report into the travel sector so we’ll just dwell a while on three conclusions from the study
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally
Expedia hasn’t forgotten about Google Hotel Finder for a second even though Google Flight Search has attracted much press attention of late.