Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable Googleverse. But what is the connection between all of these seemingly disparate elements?
Word-of-mouth has always been one of the most powerful – and valuable – forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing (WOMM) campaigns can spread.
More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
There’s lots of insightful stuff in Epiphany’s report into the travel sector so we’ll just dwell a while on three conclusions from the study
Oh, the complexity of paid search.
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally
Expedia hasn’t forgotten about Google Hotel Finder for a second even though Google Flight Search has attracted much press attention of late.
It’s not just constant chatter around the industry about consolidation of suppliers and intermediaries – those spending the industry’s marketing money are also joining forces.
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?