Travel blog platform Off Exploring has unveiled a white label mobile travel application enabling any travel company to get up and running with a mobile presence
Off Exploring rolls up mobile, SEO and social media benefits into white label travel app
February 10, 2012 By Leave a Comment
So where can the industry turn to for a dose of Fake Review Optimisation? Many places
December 21, 2011 By 28 Comments
Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.
Big questions as Google circles the wagons around the hotel industry
December 16, 2011 By 11 Comments
As we now know, Google is testing a version of its Comparison Ads format for online hotels.
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Google plants Hotel Finder tool right above every other ad
December 15, 2011 By 16 Comments
More developments at Google likely to tweak the noses of the hotel industry and online travel agencies as it puts tools for Hotel Finder at the top of search results.
What blogs and apps can really do for travel websites
December 12, 2011 By 3 Comments
Social media experts are forever extolling the SEO, brand visibility, traffic driving and conversion benefits of user-generated content for travel websites
Travel marketing firms merge to create MMGY Global, claim biggest in the world
December 9, 2011 By Leave a Comment
It’s not just constant chatter around the industry about consolidation of suppliers and intermediaries – those spending the industry’s marketing money are also joining forces.
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Top tips for marketing to affluent Chinese travellers
November 28, 2011 By 8 Comments
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.
Where next for travel user reviews, fake content and website publishers?
November 23, 2011 By 9 Comments
As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated.
How to combat Fake Review Optimization in travel
November 21, 2011 By 7 Comments
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings.
Fake Review Optimization – How black hat masters beat the travel system
November 15, 2011 By 11 Comments
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings.
