GetYourGuide begins rolling out new branding and website.
Travel content marketing across the funnel: Moving from IF to HOW
May 14, 2013 By 8 Comments
Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.
Back to basics with hotel search engine optimisation
May 10, 2013 By 5 Comments
As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.
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Multilingual and multiregional SEO – a step-by-step guide
May 8, 2013 By Leave a Comment
Take on the task of multilingual and multiregional SEO and you know that you have taken a step forward as an SEO expert.
Google versus Facebook – from an advertising perspective [INFOGRAPHIC]
May 8, 2013 By 3 Comments
There is a new kid in town when it comes to online marketing – Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark.
How to banish those horrid and low-quality links to a hotel website
May 7, 2013 By Leave a Comment
Let me ask you something: As a hotel, why would you want links from irrelevant sites pointing to your website?
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Marketing bosses must get involved more in ecommerce
May 3, 2013 By Leave a Comment
The billions of consumer money spent online has taught retailers something – that is, capturing customers via web channels the is crucial.
That web design versus SEO debate: does it make any sense at all?
May 2, 2013 By 5 Comments
Designers bashing SEOs and vice versa. We all have been seeing this happening for a long while now – years, in fact. And it’s probably not going to end any time soon.
Why travel brands are particularly at risk from the next Google Penguin update
May 2, 2013 By 37 Comments
In the past 18 months Google has brought out a large number of updates designed to penalise sites that have used unnatural links to gain an advantage in the search results and lot of sites suffered from major penalties and ranking drops.
Beginners guide to digital marketing in China
April 23, 2013 By Leave a Comment
Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money.
