European car hire giant EuropCar reckons it can reinvigorate the online car hire experience by throwing its efforts into developing highly interactive tools using Microsoft Silverlight and Surface.
Tnooz has exclusive access under the hood of an ongoing web development project between EuropCar and web agency Fortune Cookie to see some early-stage, conceptual designs.
The pair are working on a number of initiatives which will, they say, revolutionise the way consumers select, book and experience what is probably one of the dullest components in travel – booking a car.
