Travel content business SimonSeeks, brainchild of TravelSupermarket founder Simon Nixon, will unveil a second phase for the site in April 2010.

The company was launched in June 2009 and attracted a fair amount of attention by virtue of the profile of its backer, but equally the site was treated with some scepticism for its payment system for writers.

The site, which combines user reviews and editorial content alongside a metasearch engine for flights and leads to other booking sites, is said to be gearing up for a new look and feel, navigation and structure.

A marketing campaign – no details available as yet – is also being plotted to support the next phase.

Nixon’s previous business famously launched a number of high profile TV advertising spots which thrust the TravelSupermarket into the mainstream travel sites in 2007.

He spent £1 million on the launch of SimonSeeks last year and around a further £100,000 every month following the launch.

A windfall of £13 million was recently handed to Nixon from his previous parent company business MoneySupermarket for which he still acts as deputy chairman.

The payment system for SimonSeeks is based on a revenue share model and has so far yielded only moderate success for some of its contributors, with the top writer securing £80 a month in February 2010. However, the highest amount paid out in January was £40.

Deals publisher Travelzoo has lined up five partners to become the first in the UK to join its new Travelzoo Network.

Simonseeks, AOL Travel, Lonely Planet, VisitBritain and Skyscanner are five of the high profile brands to take the new widget for their site, featuring Travelzoo-sourced travel deals relevant to the existing content.

The launch of Travelzoo Network in the UK (and expected around Europe over the coming months) follows a similar project introduced into the US and joins its existing newsletter service and on-site publishing of deals.

Travelzoo denies that the launch of an ad network indicates that it is reaching a saturation point in the number of potential subscribers to its existing – and successful – weekly newsletter product and needs to diversify.

The new network sees a 50-50 revenue share between Travelzoo and advertisers every time a user clicks on a link within the hosted site.

Existing advertisers are given an opt-out of the service.

Travel Network Europe vice president Melanie Bower says “very few” advertisers have asked to be removed from the system, although she admits that some smaller travel firms will watch how their allocated advertising budget holds up if clicks from the partner sites rapidly increase in volume.

UK-based Simonseeks made a reasonably big splash in June this year when it launched, mostly because it looks better than your average review site, got a decent run with the PR, and is the brainchild of the co-founder of Moneysupermarket (and by extension, Travelsupermarket).

Four months on and its latest initiative is to aggregate and review flight meta search providers for short-haul trips, each of which provides a revenue stream to Simonseeks, as well as having an exclusive white label widget from another provider (currently Kayak).

Confused? Probably.

The principle behind the site (reviews of products, destinations etc, provided by experts and users) remains, but in the case of flights its has split the service into a number of areas.

For example, Simonseeks “editor” Nick Trend lists two sites for Checking the Options (Flightmapping, AirlineDestinations), four for Search Fare Comparison Sites (Kayak, Dohop, TravelSupermarket, Skyscanner), another six for Other Options (lastminute.com, Expedia, Opodo, Travelrepublic, AirFlights, Ebookers) and four for the charter flight boys (First Choice, Thomson, Thomas Cook, Monarch).

Each provider has a review and pays Simonseeks if a user clicks through to its own search engine. This is either a stroke of genius or really nothing of the sort as the click values might be small – not counting the potentially low volumes during the launch phase.

Meanwhile, Kayak is the provider of the fully functioning flight search widget on the site. This, commercial director Chris Nixon, brother of founder Simon, says will change regularly as they try out different providers.

Nixon admits it’s “early days” but says they are “very pleased” with progress so far.

Problems at the outset, when users were asked to submit reviews to the site but were finding that it took over a week to see the content online, have been reigned in, Nixon promises. Reviews (reaching 2,100 this week), on average, now take around 48 hours to go live, mostly because each goes through a rather traditional editing process.

Where Simonseeks has achieved a fair degree of success is with its “celebrity” postings. Celebrity guides penned by the likes of mum’s favourite Sir Cliff Richard, Jim Kerr (Simple Minds) and Raymond Blanc(Michelin-star chef) have all found their way to mainstream media and magazine sites - an initiative which has led to exposure and valuable SEO for Simonseeks.