Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism.
Letâ€™s face it – social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered.
Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the most-engaging social networks around, and not without reason.
Following on from its studies into airlines’ social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel
Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012.
News in social media spreads fast, meaning we continuously remind our customers of the implications this can have on both customer service and crisis management for airlines.
BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level.
Airports – perhaps more than any other area in travel – are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information.
Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations
We recently talked about the Eight steps to driving results for travel brands from the new Facebook Timeline, highlighting some key aspects of the new layout for brands.