Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism.
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
March 15, 2013 By 3 Comments
Social media is dead – airline marketing in 2013 all about connected travellers and the real world
December 28, 2012 By 10 Comments
Let’s face it – social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered.
Beyond the recipes and cats, how airlines and airports can also use Pinterest
November 21, 2012 By 1 Comment
Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the most-engaging social networks around, and not without reason.
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Airports plan social media spending boost [INFOGRAPHIC]
October 17, 2012 By 6 Comments
Following on from its studies into airlines’ social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel
What do airlines really know about using social media in 2012?
October 2, 2012 By 7 Comments
Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012.
Lessons learned in social media: How Vueling should have dealt with the hijack that never was
August 30, 2012 By 4 Comments
News in social media spreads fast, meaning we continuously remind our customers of the implications this can have on both customer service and crisis management for airlines.
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BalticMiles crowdsources loyalty programme partners and rewards
June 21, 2012 By Leave a Comment
BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level.
Airports and social media – channels, use and service [INFOGRAPHIC]
April 25, 2012 By 7 Comments
Airports – perhaps more than any other area in travel – are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information.
Delta wins out in Twitter response times analysis
April 11, 2012 By 23 Comments
Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations
Innovative ways airlines are using the new Facebook Timeline
April 9, 2012 By 9 Comments
We recently talked about the Eight steps to driving results for travel brands from the new Facebook Timeline, highlighting some key aspects of the new layout for brands.
