Facebook is dreaming of a world where personalisation is no longer just a marketing buzzword and relevance is a reality.
Opportunity knocks: Facebook goes after truly personalised travel
May 7, 2013 By 3 Comments
In a Q&A, Tourism Australia reveals the secrets of its Facebook dominance
February 27, 2013 By 17 Comments
Here’s the story on how Tourism Australia unlocked Facebook success by creating the world’s most popular tourism destination page, with 4,140,975 likes.
Step forward Graph Search into the digital marketing mix for hotels
February 23, 2013 By Leave a Comment
There’s a well-known saying in real estate – “location, location, location” – which points to the great importance of, well, location when determining the desirability of a property.
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TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed
February 14, 2013 By 3 Comments
TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook.
Facebook: 9 fresh examples of how travel marketers can unlock success
January 29, 2013 By 14 Comments
Tips from Facebook’s travel lead in Europe’s DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.
Travel industry will benefit when real-time interaction in social media finally kicks in
January 23, 2013 By 2 Comments
Graph Search, check-ins, timelines, Twitter, fan pages, reputation management, user reviews, sharing – the list of disciplines and services are endless.
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Local intent and Graph Search on Facebook – joy or not for hotels?
January 22, 2013 By 6 Comments
It seems that Facebook’s new Graph Search could be poised to be a true threat to Google, Yelp and Foursquare.
Facebook announces new product called Graph Search – implications for travel
January 15, 2013 By 11 Comments
Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search.
KLM is at it again – combines the social graph, things-to-do and maps
January 15, 2013 By 1 Comment
Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets.
Flat-Club targets US student community after recent European roll out
November 9, 2012 By Leave a Comment
Flat-Club, a rental marketplace targeting students and alumni, has extended its service from Europe to the US starting with 30 universities
