Here’s the story on how Tourism Australia unlocked Facebook success by creating the world’s most popular tourism destination page, with 4,140,975 likes.
In a Q&A, Tourism Australia reveals the secrets of its Facebook dominance
February 27, 2013 By 17 Comments
Facebook: 9 fresh examples of how travel marketers can unlock success
January 29, 2013 By 14 Comments
Tips from Facebook’s travel lead in Europe’s DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.
The social foundation: How social proof increases clickthrough on search
December 14, 2012 By 1 Comment
Word-of-mouth has always been one of the most powerful – and valuable – forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing (WOMM) campaigns can spread.
