“Oh, great – so my business class lounge is going to be full of social media gurus now?” – this is a flippant paraphrasing of comments after an airline said it would be rewarding social media influencers.
Klout scores and social media impressions – a bit of a joke or a genuine currency in marketing?
June 4, 2013 By 35 Comments
How travel brands are cruising along social media
June 4, 2013 By 6 Comments
Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services.
Expedia focuses on the underdog in summer push
May 30, 2013 By Leave a Comment
Expedia will begin a new television advertising campaign on Monday with the strapline ‘Travel Yourself Interesting’.
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Fiz wants to champion places via crowd wisdom and user-generated content
May 16, 2013 By 4 Comments
Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content
Bibafly connects cabin crew members for down-time ideas
May 15, 2013 By Leave a Comment
Pilots and cabin crew always come across as a fairly social bunch when you see them at hotels
Social seating one year on: move over airlines – hotels, rail and events get a piece of the action
May 9, 2013 By Leave a Comment
Just over a year ago KLM lifted the lid on its Meet & Seat concept integrating social networking into the flight booking process
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Thomson serves up one minute holiday to chase away winter blues
May 8, 2013 By Leave a Comment
As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer
How to organise your social media workflow
May 6, 2013 By 1 Comment
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
Back to basics – Four essentials for any mobile travel strategy
May 3, 2013 By 1 Comment
Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.
Marketing bosses must get involved more in ecommerce
May 3, 2013 By Leave a Comment
The billions of consumer money spent online has taught retailers something – that is, capturing customers via web channels the is crucial.
