Klout scores and social media impressions – a bit of a joke or a genuine currency in marketing?

influence

“Oh, great – so my business class lounge is going to be full of social media gurus now?” – this is a flippant paraphrasing of comments after an airline said it would be rewarding social media influencers.

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How travel brands are cruising along social media

Unmetric - Post vs Engagement

Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services.

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Expedia focuses on the underdog in summer push

expedia ad campaign

Expedia will begin a new television advertising campaign on Monday with the strapline ‘Travel Yourself Interesting’.

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video advertisements

Fiz wants to champion places via crowd wisdom and user-generated content

fiz

Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content

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Bibafly connects cabin crew members for down-time ideas

bibafly

Pilots and cabin crew always come across as a fairly social bunch when you see them at hotels

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Social seating one year on: move over airlines – hotels, rail and events get a piece of the action

seatid hotels

Just over a year ago KLM lifted the lid on its Meet & Seat concept integrating social networking into the flight booking process

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Thomson serves up one minute holiday to chase away winter blues

thomson one minute campaign

As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer

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How to organise your social media workflow

clock social

Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.

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Back to basics – Four essentials for any mobile travel strategy

mobilie hand

Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

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Marketing bosses must get involved more in ecommerce

sale button

The billions of consumer money spent online has taught retailers something – that is, capturing customers via web channels the is crucial.

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