“Oh, great – so my business class lounge is going to be full of social media gurus now?” – this is a flippant paraphrasing of comments after an airline said it would be rewarding social media influencers.
Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services.
Expedia will begin a new television advertising campaign on Monday with the strapline ‘Travel Yourself Interesting’.
Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content
Just over a year ago KLM lifted the lid on its Meet & Seat concept integrating social networking into the flight booking process
As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.
The billions of consumer money spent online has taught retailers something – that is, capturing customers via web channels the is crucial.