Decode this: The value of social media in marketing

networking

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their phone.

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Millions of social mentions bring the crowd to trip planning

Homepage

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city.

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Mining the Facebook social graph to work out what travellers want to do on a trip [INFOGRAPHIC]

coop fb infographic CROP

Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip.

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Etihad teams with LinkedIn for online mapping tool

etihad mapped out 1

Interesting development from Etihad Airways as it targets business travellers with a mapping tool to help productivity on the go.

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Battle of the sexes played out in social media

ladies crop

It’s not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts.

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Beyond engagement and marketing – other growing pains for social media

social like

Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.

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Routehappy embarks on mission to help people fly better with a happy pill

routehappy

Routehappy finally lifts the lid today on what it’s calling a ‘next generation of flight metasearch’ and after more than a year since launching its beta site

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Thomas Cook tunes into social media with listening lab

thomas cook social media

Lots of buzz words kicking about in Thomas Cook’s announcement of a 24/7 rapid response social media listening lab

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Social media marketing ethics – reflections after the Boston Marathon bombing

boston marathon police

Social media professionals have turned to tactics that undermine some of the core tenets promised by social media.

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Indians fail to leave social networks at home when travelling

APAC Traveller

A study has found Indians cannot switch off from their digital lives during a trip, with 42% of the travellers actually logging into social networks more whilst on holiday than when at home.

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