Entrepreneurs dream of sell their company for millions of dollars. But a nasty secret of venture capital is that the dream can be dashed as the venture capitalists make millions in a sale, leaving the founders with nothing.
Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip.
Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.
As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine.
At times of crisis, itâ€™s well-known that social media comes into its own. It helps spread real-time updates, answer questions from anxious customers – but this isn’t new.
Last week, Sean Oâ€™Neill reported here on how Twitter is enabling mobile app deep-linking, and the benefit of such technology on e-commerce.
Like any new feature rollout, Facebook’s Timeline has become a creative showcase for individuals and brands.
After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012.