Hotel marketers may come to look over the previous century as a time of simplicity and certainty.
Who’s traveling where in what class and when they book [INFOGRAPHIC]
April 19, 2013 By 8 Comments
Traveler engagement specialists Sojern has reams of traveler intent data. They crunched 400 million pieces of data, and have kindly distilled into a handy infographic.
New horizon – why two different worlds must collide when running a hotel
March 25, 2013 By 3 Comments
Marketing and revenue management are both vital functions in the hospitality industry – but they often seem to operate in two different worlds.
video advertisements
How destinations can use data to reach their target audiences
July 16, 2012 By Leave a Comment
Over the past several years, attractive offers from across the entire tourism spectrum have made travel more accessible than ever.
Why tech-driven, last-minute travelers need a new approach to marketing
March 29, 2012 By 10 Comments
We live in a fast paced, minute-by-minute, “just-in-time” society. From Twitter to iTunes to HotelTonight, when people want something, they want it now.
On target — Sojern attracts $7.5M in additional funding
March 27, 2012 By 1 Comment
Sojern, which helps airlines and other travel companies market targeted offers, picked up $7.5 million in additional financing to fund growth and a rebranding campaign.
Advertisement
Travel ad firm Sojern raises $9M in new funding
September 2, 2010 By 1 Comment
Sojern, an advertising platform for airlines and other travel companies, secured $9 million in new funding in a round led by Focus Ventures, Trident Capital and Norwest Venture Partners.
