Hotel marketers may come to look over the previous century as a time of simplicity and certainty.
Traveler engagement specialists Sojern has reams of traveler intent data. They crunched 400 million pieces of data, and have kindly distilled into a handy infographic.
Marketing and revenue management are both vital functions in the hospitality industry – but they often seem to operate in two different worlds.
Over the past several years, attractive offers from across the entire tourism spectrum have made travel more accessible than ever.
We live in a fast paced, minute-by-minute, “just-in-time” society. From Twitter to iTunes to HotelTonight, when people want something, they want it now.
Sojern, which helps airlines and other travel companies market targeted offers, picked up $7.5 million in additional financing to fund growth and a rebranding campaign.