Southwest grounds planes, social media takes over commentary

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Southwest Airlines is inspecting 81 of its Boeing 737 aircraft after a hole mysteriously appeared in the roof of the fuselage during a flight in the US.

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Southwest Airlines officially adds TripAdvisor reviews and stealthily debuts inspiration pages

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Southwest Airlines announced improvements to its hotel pages, adding TripAdvisor ratings and reviews, and stealthily carried out a soft launch of the Southwest Getaway Finder, a themed search for destinations, hotels and flights.

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Open Allies for Airfare Transparency clearly opposes direct-connect

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Open Allies for AirFare Transparency made its debut with a website, extensive roster of founding members, a whitepaper and a call for major airlines to abandon any direct-connect plans they may have.

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Southwest considering Sabre or Amadeus for new reservations system

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Southwest Airlines is actively considering a switch to a new internal reservations system and has narrowed its choices of vendors to Sabre and Amadeus.

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Southwest Airlines, Rearden Commerce focus on their million

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In their own ways, both Southwest Airlines and Rearden Commerce had the one million mark in their sights.

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Southwest ties into Travelport API for live availability

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Offline agencies booking through the new Travelport Universal API will get Southwest live availability and last seat inventory because the airline is connecting to the API as part of an expanded multiyear content agreement.

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Southwest sends legal warning to TripIt, which complies

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Users of TripIt’s premium service can no longer use TripIt Pro to track their Southwest Rapid Rewards after the airline sent a cease and desist letter to the itinerary management service.

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Gate change alert — Southwest to get 36 slots at Newark Airport

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Southwest.com, already the dominant airline website in the U.S., could be getting a lot more website traffic now that United and Continental airlines agreed to transfer to Southwest 36 slots at Newark Airport.

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Rearden Commerce clients to access Southwest Airlines flights

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Rearden Commerce and Southwest Airlines struck a deal in which mutual customers will be able to search the airline’s schedules and fares and book Southwest flights using the Rearden Personal Assistant.

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In thirst for profits, Southwest enforces drink-coupon expirations

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Southwest Airlines says it needs to “operate smarter,” so yesterday it began enforcing expiration dates on Business Select drink coupons.

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