
Southwest has consolidated its position at the top of the list of leading airline websites in the US as both Delta and American Airlines lost market share last week.

Southwest has consolidated its position at the top of the list of leading airline websites in the US as both Delta and American Airlines lost market share last week.

Slight decline in the number of tweets mentioning the most popular airlines on Twitter, back to the 46,000 level achieved by the top three airlines in October 2011.

Delta is just 1.5% market share ahead of American Airlines in list of leading airline websites in the US, although market leader Southwest still has double the traffic of its nearest rival.

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November 2011 saw a sizeable jump in the number of tweets mentioning the most popular airlines on Twitter, with 53,400 received by the top three compared to 46,400 the previous month.
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The top three airline websites in the US – Southwest, Delta and American Airlines – have are now capturing almost half of all traffic to carrier websites.

Even before hitting its recent high profile fortnight, troubled airline Qantas had flown in to become the second most talked about airline on Twitter.
Over 20% of all visits to airline websites are going to Southwest, as the low cost carrier continues its dominance of the leading brands in the US.

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