Well if merchandising is all about differentiation, then Spirit Airlines is making its mark. Its latest cost-saving mood? Airline seats which don’t recline.
Market opportunity? Spirit Airlines debuts pre-reclined seats
April 22, 2010 By 11 Comments
Spirit Airlines carry-on policy puts CEO in a tight spot
April 13, 2010 By 5 Comments
With possible U.S. Dept. of Transportation and Congressional actions looming, Spirit Airlines President and CEO Ben Baldanza finds himself in a tight spot.
Spirit Airlines carry-on fees, Ryanair pay toilets get bundle of criticism
April 12, 2010 By 1 Comment
Dept. of Transportation Secretary Ray LaHood says the DOT is looking into ways to “mitigate” Spirit Airlines’ plan to charge passengers up to $45 to place bags in overhead bins.
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House committee may probe US airlines on Ryanair pay-toilet scheme
April 9, 2010 By 1 Comment
Don’t be surprised if the House Transportation and Infrastructure Committee calls in U.S. airline officials for a hearing and asks them if they intend to follow Ryanair’s move to institute pay toilets.
Did Spirit Airlines get carried away with carry-on fees?
April 6, 2010 By 19 Comments
Spirit Airlines introduced $30 fees for carry-on bags when the fee is paid online or over the phone and $45 at the gate [credit cards only please], becoming the first U.S.-based carrier to charge for carry-on bags.
With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
December 3, 2009 By 8 Comments
In some ways, Spirit Airlines is very smart.
It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger — the furry kind — crashing an SUV into a fire hydrant, and the airline then offers Spirit Airlines fares for $9 each way, and a “limited time only” $35 off coupon.
I can’t see much tie-in between the ad’s crash portrayal and a pitch for low airfares or discount coupons.
But, Spirit accomplished its ends and has no worries.
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