Farelogix is “the last man standing” among the three alternative distribution systems — including G2 SwitchWorks and ITA Software’s distribution offering — that major U.S. airlines used as leverage and then largely discarded in the carriers’ GDS negotiations circa 2007.

Yesterday, Dec. 9, Farelogix brought suppliers and press to Miami to talk up its new point of sale offering, SPRK [pronounced spark], which is geared to enable suppliers to take control of distribution, and give intermediaries the ability to offer — hot, hot, hot — merchandising and ancillary services to clients.

But, in some ways Farelogix President and CEO Jim Davidson plays down the distribution angle and proclaims that Farelogix is “an XML pipe.”