A deep dive into data to show how travel brands win or lose when using Facebook

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With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.

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The Scan: Dohop relaunches and more travel tech news

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Dohop, Reevoo, Honeywell, OnAir, GoIndonesia and STA Travel all appear in our roundup of the stories making news and driving opinion on 1 November.

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TripAdvisor goes down under with media partnership

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TripAdvisor and Tourism Australia have partnered in a media campaign designed to put the destination front of mind for people making a decision about where to go

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Study: Steer clear of airline alliances when booking round-the-world flights

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If you thought booking a flight online can be a harrowing experience, then just consider the rigors of securing round-the-world tickets.

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What else? Tourism Australia, Thomas Cook, GuestCentric, SITA-JDA-Intelex, EgyptAir

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Tourism Australia targets Gen-Y, Thomas Cook centralises affiliate work, GuestCentric telecom deal, SITA-JDA-Intelex unite, EgyptAir adopts Lufthansa planning system… A round-up of other stories from across the industry.

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STA and Gap Daemon team up for gap travel push

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Youth travel specialist STA has joined forces with social network Gap Daemon in a deal designed to help both companies tap into the gap travel market.

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Walking the best places around world in one minute [VIDEO]

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STA Travel Australia sent three travellers with clearly a smattering of film-making experience to document a six-week jaunt around the world.

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STA Travel and HitchHiker extend air fare technology deal

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Air ticket distributor HitchHiker and STA Travel are embarking on a major programme to upgrade the travel agency’s ability to search and book air fares.

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Fifteen of the best social media campaigns in travel… so far

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Following our Social Media Campaigns: Hall of Fame from 2010, Tnooz asked us to research some of the best travel-specific social media campaigns.

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STA Travel axes online travel community as power of Facebook takes over

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Here is perhaps a sign of the times as travel companies that invested in social media platforms a few years ago give in to the power of Facebook and Twitter.

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