With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.
TripAdvisor and Tourism Australia have partnered in a media campaign designed to put the destination front of mind for people making a decision about where to go
If you thought booking a flight online can be a harrowing experience, then just consider the rigors of securing round-the-world tickets.
Tourism Australia targets Gen-Y, Thomas Cook centralises affiliate work, GuestCentric telecom deal, SITA-JDA-Intelex unite, EgyptAir adopts Lufthansa planning system… A round-up of other stories from across the industry.
Air ticket distributor HitchHiker and STA Travel are embarking on a major programme to upgrade the travel agency’s ability to search and book air fares.