In fits and starts, travel tech companies and associations are gearing up to handle airline optional services.
Todayâ€™s travel industry demands innovation to compete and the addition of Open Axis will not result in different standards, but will dovetail with OpenTravel Alliance to enhance the industryâ€™s ability to react.
Ever since the Open AXIS Group burst upon the scene to much fanfare two weeks ago, the question is whether the new organization will be a force for good in the travel industry or a new resident on the Death Star.
Talking about technology standards can be mind-numbingly boring, and I should know â€“ I talk about them all the time.
Just how open is the OpenTravel Alliance? And, how much free stuff can a not-for-profit standards’ body give away while remaining independent and, well, open for business?
These questions were batted around a bit on Twitter — and likely elsewhere — as OpenTravel earlier this week introduced the OpenTravel Forum.
The forum, built on the phpBB platform, is designed as a resource for people implementing OpenTravel schema in the hospitality, transport, travel services, and tours and activities realms, and is moderated during work hours by Bonnie Lowell, the OpenTravel specifications manager and a former Starwood exec.