The international metasearch site is trying to raise awareness among US consumers by meeting them in person, Starwood came out tops in a ranking of hotel brands by digital competence, and more travel tech news.
The SCAN: Vayama starts a US road show, Starwood is a digital star, and more
April 9, 2013 By 3 Comments
Case study: How Starwood boosted its mobile paid search ROI
April 5, 2013 By Leave a Comment
Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
CityJet and Aloft put their music where their (customers) hearts are
August 1, 2012 By Leave a Comment
CityJet and Aloft Hotels are the latest travel brands to gravitate towards using music’s emotional resonance as a tool to engage more deeply with their guests.
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Behold the tech-savvy, young and affluent Chinese traveller, coming to a country near you
July 2, 2012 By Leave a Comment
In fifteen years, the Chinese middle class will reach 800 million, up from 300 million today. Over the next five years, affluent Chinese consumers will grow from four million to 20 million.
Super-creepy! Privacy in the age of Big Data and personalization in travel
June 13, 2012 By 16 Comments
Earlier this year, I sat on a panel which had the title “Don’t be a supercreep!”, covering privacy issues in the era of big data.
Starwood claims mobile travel industry first with changeable state-aware interface
March 14, 2012 By Leave a Comment
With nine brands covering nearly 1,100 hotels in 100 countries and territories, Starwood Hotels, with a big assist from mobile developer Bottle Rocket, has come up with a single “state-aware” interface for its loyalty program iPhone app.
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What else? Southwest, Starwood, Pegasus and Wego
December 7, 2011 By Leave a Comment
Southwest decides on new res system in 2012, Starwood takes Design Hotels stake, Pegasus eyes mobile design, Wego enhances search. A round-up of other stories from across the industry.
Starwood Hotels offers Starpoints and free stays for foursquare check-ins
May 17, 2011 By 2 Comments
Starwood Hotels brands — and their guests — are now cashing in on location-based, mobile check-ins.
Can Room 77 scale up by sleuthing?
April 29, 2011 By 6 Comments
Room 77, which enables you to eyeball the view from your hotel room, branched out to three more cities and is taking a two-pronged approach to sourcing room layouts.
Starwood guests use Apple iPhone 4 video calling to reach customer service
January 13, 2011 By 1 Comment
FaceTime, the video calling feature on iPhone 4, isn’t just a way to view your toddler at home while away on a business trip — Starwood is now using it as a customer service tool.
