The international metasearch site is trying to raise awareness among US consumers by meeting them in person, Starwood came out tops in a ranking of hotel brands by digital competence, and more travel tech news.
Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
CityJet and Aloft Hotels are the latest travel brands to gravitate towards using music’s emotional resonance as a tool to engage more deeply with their guests.
In fifteen years, the Chinese middle class will reach 800 million, up from 300 million today. Over the next five years, affluent Chinese consumers will grow from four million to 20 million.
With nine brands covering nearly 1,100 hotels in 100 countries and territories, Starwood Hotels, with a big assist from mobile developer Bottle Rocket, has come up with a single “state-aware” interface for its loyalty program iPhone app.
Southwest decides on new res system in 2012, Starwood takes Design Hotels stake, Pegasus eyes mobile design, Wego enhances search. A round-up of other stories from across the industry.
Room 77, which enables you to eyeball the view from your hotel room, branched out to three more cities and is taking a two-pronged approach to sourcing room layouts.
FaceTime, the video calling feature on iPhone 4, isn’t just a way to view your toddler at home while away on a business trip — Starwood is now using it as a customer service tool.