HomeAway leverages WikiLeaks and social media to begin Super Bowl advertising hype

homeawayministry

It’s only week 15 in the NFL season, but HomeAway has already kicked off the hype, which will culminate in its second Super Bowl ad on Feb. 6.

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HomeAway gets huge thumbs up for online strategic support for Super Bowl ad

homeaway2

The debut Super Bowl ad for the US Super Bowl last night has won the praise of a marketing monitoring firm.

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Super Bowl ads: Homeaway yes, Google probably, Kayak no

google2

All of the excitement leading up to tonight’s Super Bowl has little to do with the gridiron and much to do with the advertisements.
Thus, John Battelle’s Searchblog reports that Google will break longstanding tradition and run a TV advertisement during tonight’s Super Bowl.

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