Clever and extremely successful tourism social media marketing campaign fronted by VisitDallas to coincide with the Super Bowl XLV.
How a tourism board made a social media hit out of the Super Bowl
February 6, 2011 By 9 Comments
Kayak sending out new collection of TV commercials
April 16, 2010 By Leave a Comment
Metasearch engine Kayak is throwing its latest series of TV commercials out to an unsuspecting TV audience this weekend.
Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets
March 10, 2010 By 1 Comment
Google’s Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won’t introduce other new products in a similar manner.
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HomeAway gets huge thumbs up for online strategic support for Super Bowl ad
February 8, 2010 By 6 Comments
The debut Super Bowl ad for the US Super Bowl last night has won the praise of a marketing monitoring firm.
Nuts and bolts behind HomeAway’s Super Bowl ad — $1M in new hardware
February 2, 2010 By 2 Comments
There’s much more to readying an advertisement for Sunday night’s Super Bowl than striking the optimum creative and branding themes: HomeAway, apparently the lone travel dot-com advertiser this year, invested some $1 million in new hardware to handle an anticipated spike in website traffic, the company says.
