Business travelers do much of their travel planning through their corporate travel programs, but once they are on the road they do a lot ofresearch on their mobile devices in-destination.
Survey: Business travelers go mobile and do travel planning at destination
November 14, 2011 By 2 Comments
Subterranean wireless blues in North America, Eastern Europe and Central Asia
November 3, 2011 By Leave a Comment
If you live in or travel to the US, Canada, European countries outside the European Union, or Central Asia, you may be suffering from the subterranean wireless blues.
GuestCentric survey: Mobile consumers want hotels tonight and tomorrow
October 18, 2011 By 1 Comment
Forget about elongated booking windows when it comes to mobile-device-wielding consumers looking for a hotel room — they want their reservation pronto for tonight or tomorrow evening.
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Glass half full? TravelClick says half of hoteliers plan to increase mobile marketing
October 11, 2011 By Leave a Comment
With job growth anemic in the US and the debt crisis raging in parts of Europe, are hotels scaling down their mobile marketing efforts?
Three-minute survey from Frommers – Digital content in travel
September 30, 2011 By 3 Comments
Frommer’s Unlimited has been tracking digital marketing and travel content trends for the past three years – and now the annual survey is back!
FairSearch survey: Americans back FTC probe of Google
September 21, 2011 By Leave a Comment
Google opponent FairSearch released a survey showing 79% of Americans favor the U.S. Federal Trade Commission’s antitrust probe of the search giant.
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Rearden Commerce survey: Mobile apps subpar for business travel
September 20, 2011 By 6 Comments
Only a quarter of travel managers believe travel apps are effective for their businesses.
Are business travelers using mobile getting Groupon crazy?
August 24, 2011 By 2 Comments
Has Groupon and the voucher craze in general seeped into the psyche of smartphone-wielding road warriors?
One in three predicted to research travel on a mobile
March 23, 2011 By 1 Comment
Doubters over the growth of mobile will perhaps be taking a hard look at their strategy with a study saying a third of smartphone users will research a trip via their handset this year.
The importance of mobile in the minds of business travellers
March 14, 2011 By 1 Comment
Some interesting datapoints here which point to the growing demand by business travellers for enhanced mobile services before and during a trip.
