Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile.
After letting locals run the Twitter account, VisitSweden now wants visitors to meet them
November 21, 2012 By Leave a Comment
The @Sweden Twitter scandal – did tourism officials handle it correctly?
June 21, 2012 By 13 Comments
How do you represent a region or a country in social media? A challenge to many tourist boards and associations whose job is not to sell a particular product or service but to market a city, region or country.
Perhaps the best way to promote a destination is with magic and iPads [VIDEO]
April 3, 2012 By Leave a Comment
Check this out for a quirky way to highlight the benefits of Swedish capital Stockholm, using magic and half a dozen or so Apple iPads.
