At 13:34 EST yesterday, I ranted in a post that Continental Airlines’ social media response to the Aug. 8 Rochester, Minn., tarmac incident, in which passengers on Continental Express flight 2816 were marooned for almost six hours overnight on board the aircraft, was lame.

Within 30 minutes, without referencing the Tnooz post or providing any context that the U.S. Dept. of Transportation had just tagged the airline and two others carriers with precedent-setting fines, Continental tweeted: “We continue to work with our partners & others to reinforce our Customer First commitments. We will comply with DOT’s consent order.”

What does this impersonal, legalistic tweet, brimming with marketing-speak, actually tell Continental customers about the airline’s approach to customer service and passenger rights?

Not much.