The international metasearch site is trying to raise awareness among US consumers by meeting them in person, Starwood came out tops in a ranking of hotel brands by digital competence, and more travel tech news.
RIP Travelllll – quirky name, plenty of content, potentially a large, vociferous and captive audience
Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.
Creators of a calendar featuring travel bloggers in various states of undress have turned on their peers for not supporting the initiative after sales fell short of expectations.
Tnooz has covered (often stirred) the various debates about the rise of bloggers as a force within the world of content in online travel.
Three weeks ago Expedia revealed its first major new ad campaign in years, replacing the arguably hollow (and linguistically awkward) “Where You Book Matters”.
It wasn’t all about ROI, innovation and quality of content at the recent TBEX extravaganza in the US – Expedia chose the event to launch a new ad campaign dedicated to bloggers.