Secret Escapes kicks off multi million marketing push with February TV slot

secret escapes

Flash sale site Secret Escapes kicked off the first phase of its marketing campaign last night on Channel 4 with a slogan of the ‘worst kept secret in luxury travel’

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Kids today, travellers of the future and how they consume media now

children media

For any travel company pondering mobile as a distribution channel or whether to invest in social media, the following research will make compelling reading

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So this is how we spend our days – missing context

couch potato

In the early 1990s the average American Couch Potato would spend more than six hours a day in front of the television.

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Hotels.com claims first with TV advertising-on-demand move

hotels comcast

Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.

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Google TV and the travel industry: time to make better videos

google tv

Google loves dropping an A-Bomb on the tech world, especially Apple it would increasingly appear, so today’s launch of Google TV has inevitably got the web buzzing (no pun intended).

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Travel commercials at Christmas – the good, the bad and the ugly

The festive period in many countries is the calm before the storm in terms of major booking months for summer holidays in the Northern Hemisphere.



This doesn’t stop travel providers across the world throwing their efforts into major TV advertising campaigns to seduce wannabe travellers as they feast on their Christmas delights.



These days, however, the web often has the ads weeks before its TV counterpart does. Here is a selection of some of the new ads hitting the screens this Christmas – and one or two classics.

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