The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.
Are online travel agency hotel commissions reasonable?
August 11, 2011 By 14 Comments
How many times do you hear hotels complaining that selling through online travel agencies may be their most expensive channel? A Cornell University study casts some doubt on that argument — or at least puts it in perspective.
