Plenty of attention in recent months has been on Tiger Woods, his indiscretions and whether his sponsors – including the NetJets private jet portal – would stick by him.
Tiger Woods, Lee Westwood, Ernie Els – top golfers love private jet portals and travel tech
April 12, 2010 By Leave a Comment
Tiger Woods shenanigans worked out nicely for Rate Tiger travel technology firm
January 20, 2010 By 4 Comments
A quirk of fate and the intricacies of search engines has seen scandal-hungry web users probably bitterly disappointed to find themselves on the pages of a hotel revenue management and optimisation company.
RateTiger, part of the eRevMax hospitality technology business, is reporting a surge in traffic to its web site after details of Tiger Woods and his various dalliances with other women were revealed to the world in December 2009.
With Google searches for the golfing great increasing by 5,000% between November and December 2009, RateTiger has inevitably benefited from such frenetic activity.
Focus on aircraft ownership portal NetJets over Tiger Woods deal
December 12, 2009 By 4 Comments
The “indefinite break from professional golf” for Tiger Woods following recent dramatic revelations about his private life has put further pressure on his sponsors to stick with him or send him to the naughty step of the clubhouse.
The big guns on his roster, Nike, Accenture, EA Sports and Tag Heuer, are obviously attracting the most attention by virtue of being global mega-brands, but Woods also has a suite of second tier commercial partners, including US-based plane “fractional ownership” website, NetJets.
The company arranges business class segments on private jets for wealthy individuals or corporations who need transportation between 50 and 400 hours a year.
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With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
December 3, 2009 By 8 Comments
In some ways, Spirit Airlines is very smart.
It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger — the furry kind — crashing an SUV into a fire hydrant, and the airline then offers Spirit Airlines fares for $9 each way, and a “limited time only” $35 off coupon.
I can’t see much tie-in between the ad’s crash portrayal and a pitch for low airfares or discount coupons.
But, Spirit accomplished its ends and has no worries.
