MGM Grand’s loyalty program gets social, integrating sharing and transactional incentives

MGM's MLife app

In a continued effort to increase engagement across channels, some hotel brands are reaching out and forming new partnerships to increase the value of a customer through the digital lifecycle.

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Airport social check-ins mean miles for United-Continental frequent flyers

woman at airport

United and Continental airlines are now handing out miles and other perks to road warriors when they use Facebook and Foursquare to check-in through their social networks at various US airports.

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Topguest checks-in and gets acquired by ezRez Software

Topguest

Social media check-in and loyalty service Topguest has been acquired by ezRez Software, which counts major loyalty programs among its clients.

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Topguest and Caesars launch jackpot social media check-ins

nine caesars

Another interesting integration between the world of social media and the reality of hotel stays with a deal signed between Topguest and the Caesars chain in Las Vegas.

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TopGuest to blend FourSquare, Facebook check-in with hotel rewards

topguest

Check-in at a participating hotel using any geo-location service, from foursquare to the much-anticipated Facebook check-in feature, and TopGuest will give you bonus points and special offers.

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