Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.
Holland reminds everyone how cool it is, scores massive hit on YouTube [VIDEO]
May 21, 2013 By 4 Comments
Best Jobs in the World stunt works wonders for PR again, but technology needed to relieve strain
April 3, 2013 By Leave a Comment
To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
RIP Travelllll – quirky name, plenty of content, potentially a large, vociferous and captive audience
March 24, 2013 By 9 Comments
Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.
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Japan brings its people to the fore in hit web promo to tourists [VIDEO]
March 17, 2013 By 19 Comments
Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country.
Recaptured: Tourism Australia steps into @Australia
March 15, 2013 By 4 Comments
The above tweet is one of the first from the @Australia Twitter handle, which was recently reclaimed by the country’s national tourism authority from a long-time squatter.
Now travel agencies want to be like Apple Stores
December 7, 2012 By 1 Comment
Earlier this year a UK tourism board turned the idea of the traditional city centre bureau on its head – turning its Manchester facility into something closer to an Apple Store.
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Hey, tour guide, you are fired!
December 3, 2012 By 8 Comments
Traditional tour guides have made a living for centuries sharing the stories about locations.
After letting locals run the Twitter account, VisitSweden now wants visitors to meet them
November 21, 2012 By Leave a Comment
Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile.
Australian distribution strategy could be template for other tourism boards
October 4, 2012 By 16 Comments
The US government recently released its first progress report since launching its ambitious plan to brand America and grow visitor numbers to the country.
Turns out, social media is a pain in the ass for destinations
October 3, 2012 By 23 Comments
Okay, maybe not a total pain in the ass – perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends – where do we go from here?
