
Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.

Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.

To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.

Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.

Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country.

The above tweet is one of the first from the @Australia Twitter handle, which was recently reclaimed by the country’s national tourism authority from a long-time squatter.

Earlier this year a UK tourism board turned the idea of the traditional city centre bureau on its head – turning its Manchester facility into something closer to an Apple Store.

Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile.

The US government recently released its first progress report since launching its ambitious plan to brand America and grow visitor numbers to the country.

Okay, maybe not a total pain in the ass – perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends – where do we go from here?

Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.

Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?

Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.

Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?
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