Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.
To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
RIP Travelllll – quirky name, plenty of content, potentially a large, vociferous and captive audience
Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.
Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country.
Earlier this year a UK tourism board turned the idea of the traditional city centre bureau on its head – turning its Manchester facility into something closer to an Apple Store.
The US government recently released its first progress report since launching its ambitious plan to brand America and grow visitor numbers to the country.