As part of efforts to transform itself into Middle-earth for today’s global release of the first film in The Hobbit trilogy, New Zealand has also gone all Elvish for a long-range weather forecast
New Zealand airs Middle-earth weather forecast [VIDEO]
November 28, 2012 By Leave a Comment
New Zealand targets youth in latest social marketing campaign
December 5, 2011 By Leave a Comment
Tourism New Zealand is calling on the travelling youth to say what they would trade for the chance to win one of six two-week holidays to the destination.
Tourism New Zealand in major online overhaul
July 5, 2011 By 1 Comment
Major new emphasis from the tourism authorities in New Zealand with a radical repositioning of its web presence to focus on user generated content and destination activities.
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Peter Jackson reveals winner of New Zealand tourism film prize
March 6, 2010 By Leave a Comment
Lord of the Rings director Peter Jackson has announced Argentinian amateur film-maker Andres Borghi has won Tourism New Zealand’s web-led search for a new promotional video.
Does legacy thinking still prevail over destination marketing?
February 24, 2010 By 7 Comments
Amazing, Truly, Uniquely, WOW, even Bloody – you name it, every adjective has been thrown at destination branding.
New Zealand looking for a Best Job in the World-type online frenzy, recruits Peter Jackson to help
November 30, 2009 By 16 Comments
New Zealand might have secured some hits with its online presence in recent years but it has a long way to go before it reaches the pinnacle of DMO branding achieved by its Pacific neighbour in the form of Queensland in Australia. But the country’s tourism authorities are prepared to give it a go and [...]
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New Zealand turns to mobile wizard to fill top tourism role
September 21, 2009 By 2 Comments
Tourism New Zealand is probably recognised as one of the more progressive DMOs out there with its use of social media to tap into the search phase of the booking cycle.
It was one of the first to realise that YouTube is a far cheaper way of distributing video content to a wide audience on a global scale – rather than or alongside expensive 30-second TV adspots.
And now it has put its faith in Kevin Bowler, a techhead through and through, to spearhead the organisation’s next phase.
