As part of efforts to transform itself into Middle-earth for today’s global release of the first film in The Hobbit trilogy, New Zealand has also gone all Elvish for a long-range weather forecast
Major new emphasis from the tourism authorities in New Zealand with a radical repositioning of its web presence to focus on user generated content and destination activities.
Lord of the Rings director Peter Jackson has announced Argentinian amateur film-maker Andres Borghi has won Tourism New Zealand’s web-led search for a new promotional video.
Amazing, Truly, Uniquely, WOW, even Bloody â€“ you name it, every adjective has been thrown at destination branding.
New Zealand might have secured some hits with its online presence in recent years but it has a long way to go before it reaches the pinnacle of DMO branding achieved by its Pacific neighbour in the form of Queensland in Australia. But the country’s tourism authorities are prepared to give it a go and [...]
Tourism New Zealand is probably recognised as one of the more progressive DMOs out there with its use of social media to tap into the search phase of the booking cycle.
It was one of the first to realise that YouTube is a far cheaper way of distributing video content to a wide audience on a global scale â€“ rather than or alongside expensive 30-second TV adspots.
And now it has put its faith in Kevin Bowler, a techhead through and through, to spearhead the organisationâ€™s next phase.