Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site.
Pinterest may be worth $2 billion, but travel brands struggle to keep pace
February 6, 2013 By 18 Comments
After letting locals run the Twitter account, VisitSweden now wants visitors to meet them
November 21, 2012 By Leave a Comment
Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile.
Turns out, social media is a pain in the ass for destinations
October 3, 2012 By 23 Comments
Okay, maybe not a total pain in the ass – perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends – where do we go from here?
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Marketing a destination mobile app – the sweat equity approach
August 29, 2012 By 6 Comments
More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.
Czech Republic tourism drive targets Facebook mood, rebrands as Czech RepubLIKE
July 23, 2012 By 4 Comments
Either a very clever or a groan-inducing approach from the Czech Republic, with tourism officials paying homage to Facebook by making Czech RepubLIKE its new slogan.
Destinations failing to make most of technology to attract and engage visitors
July 17, 2012 By 1 Comment
Destinations – and those charged with promoting cities or countries – do not understand how to exploit the vast array of technology and techniques to attract visitors.
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Holland clones @sweden project with weekly citizen Twitter showcase
July 4, 2012 By 4 Comments
“Do we live in windmills? Do we walk on wooden shoes? Is the whole country covered with fields of tulips and do we smoke a lot of weed?” – the Dutch want to dispel or confirm some myths for wannabe visitors.
The @Sweden Twitter scandal – did tourism officials handle it correctly?
June 21, 2012 By 13 Comments
How do you represent a region or a country in social media? A challenge to many tourist boards and associations whose job is not to sell a particular product or service but to market a city, region or country.
Look what happened to this town on Google Earth
May 15, 2012 By 1 Comment
It’s all about how to attract attention to small destinations at the moment, following the success of a Swiss mountain village on Facebook and efforts elsewhere.
Airlines dip their toes in the Instagram pool [INFOGRAPHIC]
May 11, 2012 By 3 Comments
It’s all about multimedia, right? And, in particular, images. At least that is what many an expert would have digital marketers believe.
