MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM.
Forget wonderfully written guidebooks, blog posts, travel websites, TV shows, mobile applications et al, controlling a hi-res 3D image could be the best way to get the feel of a destination.
Interesting comments and feedback following the article last week about fee-for-marketing services in the travel, tourism and hospitality industry.
The current DMO technology-pricing model is killing the sector and making destination marketers increasingly irrelevant.
Dismiss for a moment the fact that it’s an ad for mobile handset manufacturer LG, this quite extraordinary use of 3D film and lights in a live setting has enormous potential in travel.
TLabs Showcase on travel startups featuring Singapore-based 3rd Planet, a 3D interactive travel guide platform for tourism boards and destinations.
South Africa Tourism has brought its amazing giant touch table display to Europe, previously demonstrated only twice in South Africa.