MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM.
The ultimate way to experience a destination before and after you travel?
April 20, 2012 By 4 Comments
Forget wonderfully written guidebooks, blog posts, travel websites, TV shows, mobile applications et al, controlling a hi-res 3D image could be the best way to get the feel of a destination.
That fee-for-marketing in travel definition in full
March 26, 2012 By Leave a Comment
Interesting comments and feedback following the article last week about fee-for-marketing services in the travel, tourism and hospitality industry.
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Ten things to know about fee-for-marketing services for destinations
March 19, 2012 By 8 Comments
In destination marketing circles, the buzz is about fee-for-marketing services.
Why Pinterest works in the travel industry (ESPECIALLY destinations)
March 5, 2012 By 72 Comments
This is not another post about how to promote via Pinterest. Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance.
Why destination marketing providers need to think more like Google, Apple and Facebook
February 14, 2012 By 18 Comments
The current DMO technology-pricing model is killing the sector and making destination marketers increasingly irrelevant.
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MySwitzerland social media video – funny, very clever, but does it boost visitor numbers?
January 27, 2012 By 8 Comments
Tourism Queensland discovered that it takes more than the gushing of the advertising industry to ensure a high profile marketing campaign was actually worthwhile.
Imagine what a tourism board could do to its greatest attractions with this technology
December 11, 2011 By 6 Comments
Dismiss for a moment the fact that it’s an ad for mobile handset manufacturer LG, this quite extraordinary use of 3D film and lights in a live setting has enormous potential in travel.
3rd Planet brings destinations to virtual life with 3D interactive platform
October 24, 2011 By 3 Comments
TLabs Showcase on travel startups featuring Singapore-based 3rd Planet, a 3D interactive travel guide platform for tourism boards and destinations.
Behold the GIANT touch computer to discover travel experiences
October 10, 2011 By Leave a Comment
South Africa Tourism has brought its amazing giant touch table display to Europe, previously demonstrated only twice in South Africa.
