Behind the now extremely bitter war between British Airways and the Unite trade union representing unhappy cabin crew is an increasingly fierce web campaign.
With remarkable timing, British Airways launches flight switch tool for mobile site
March 16, 2010 By 3 Comments
British Airways has unveiled new functionality for the mobile version of its website allowing customers to change their booking to another flight.
Industrial Relations 2.0 – Unions turns to Twitter in fight against British Airways
January 26, 2010 By 3 Comments
Company-employee disputes are not like they used to be – if the latest spat between British Airways and a union representing cabin crews are anything to go by.
The long-running face-off between BA and Unite has gone from being ugly to downright vitriolic as Twitter accounts are launched to spread their message through social media.
Unite has already created a video for YouTube outlining its position against the company, but the use of Twitter marks an new approach and is aimed at building support from the flying public.
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