Marriott International doesn’t take kindly to Google, Yahoo and Bing selling the hoteliers trademarks as keywords to competitors and expects the search engines to change their practices.
Marriott International takes on search engines over trademark practices
March 11, 2010 By 2 Comments
Carnival Cruises rewrites social media policy, frees the travel tweeters
February 25, 2010 By 3 Comments
As it pledged to do two months ago, Carnival Cruise Lines revamped its first social-media policy, removing previous restrictions on travel-agent partners’ use of CCL trademarks in tweets, status updates and blog posts.
Carnival Cruise Lines navigates transition period on sponsored links
January 12, 2010 By 1 Comment
It’s almost two weeks into Carnival Cruise Lines’ 2010 policy barring travel agency partners from bidding on the line’s several dozen trademarks, but travel agencies such as Travelocity, Cruise.com and cruisesonly.com, among others, still have sponsored links, triggered by keyword searches of Carnival trademarks, in major search engines.
Either some of these agencies aren’t playing nice-nice with Carnival or something else is going on.
For its part, a spokeswoman for Carnival Cruise Lines says: “The new rules are in effect and we are in a transition period right now and are actively working with our agency partners to implement the policy change.”
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