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		<title>Travelscream to release iPhone app for hotel ancillary services</title>
		<link>http://www.tnooz.com/2010/03/04/mobile/travelscream-to-release-iphone-app-for-hotel-ancillary-services/</link>
		<comments>http://www.tnooz.com/2010/03/04/mobile/travelscream-to-release-iphone-app-for-hotel-ancillary-services/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:59:51 +0000</pubDate>
		<dc:creator>Dennis Schaal</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ancillary services]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Travelcream]]></category>

		<guid isPermaLink="false">http://www.tnooz.com/?p=10997</guid>
		<description><![CDATA[Hotel-deals syndicator Travelscream plans to release at the end of this month a free iPhone app which would enable hotel partners to promote ancillary services, from spa treatments to dining and tours, to hotel guests before, during and after their stays.<br /><br /><p><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=aca7fc54&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=21&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=aca7fc54" alt="" style="margin-right: 9px;" border="0"></a><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=aceb56a9&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=22&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=aceb56a9" alt="" style="margin-right: 9px;" border="0"></a><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=a7a95c6c&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=23&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a7a95c6c" alt="" border="0"></a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tnooz.com/wp-content/uploads/2010/03/scream.jpg"><img class="alignright size-medium wp-image-11001" title="scream" src="http://www.tnooz.com/wp-content/uploads/2010/03/scream-300x228.jpg" alt="scream" width="300" height="228" /></a>Hotel-deals syndicator <a href="http://www.travelscream.com" target="_blank">Travelscream</a> plans to release at the end of this month a free iPhone app which would enable hotel partners to promote ancillary services, from spa treatments to dining and tours, to hotel guests before, during and after their stays.</p>
<p>For a flat fee, hoteliers would be able to use ancillary services&#8217; content already loaded into Travelscream&#8217;s <a href="http://web2.travelscream.com/toolkit.aspx" target="_blank">Social Media Toolkit dashboard </a> or they can upload unpublished or additional offers targeted to particular guests or groups.</p>
<p>Travelscream co-founder and CEO <a href="http://web2.travelscream.com/leadership.aspx" target="_blank">Tom Griffin</a> says hotel guests will receive a link to the iPhone app &#8212; which will be coming to Blackberry and Android devices, too &#8212; in their confirmation e-mails and the hotels get notified when a customer downloads the app.</p>
<p>Hotels can then offer consumers ancillary services on mobile devices before and durings their stays, and might even promote room specials after guests have completed their stays.</p>
<p>Griffin likens the Travelscream smartphone app to an opaque channel because hotels can offer guests unpublished inventory.</p>
<p>The app isn&#8217;t available yet to the public, but here&#8217;s a <a href="http://web2.travelscream.com/SmartphoneDemo/index.html" target="_blank">demo </a>website.</p>
<p>This article is the first press mention of the app, and Travelscream officials plan to make an official announcement about it at <a href="http://www.travelcomexpo.org/?gclid=CO2e38Hgn6ACFdRM5Qod62kycg" target="_blank">Travelcom 2010</a> in Dallas next week.</p>
<p>Travelscream is offering licensing agreements with hotels at an introductory &#8212; but renewable rate &#8212; of $1,000 per year.</p>
<p>The licensing agreements involve no revenue share, Griffin says, adding &#8220;we didn&#8217;t want to get into the revenue share business.&#8221; Hotels keep all of the incremental revenue they earn through the app.</p>
<p>Developed by a third-party software company, the app is unique in the ancillary revenue opportunities it offers to the lodging industry, Griffin says.</p>
<p>Griffin says Travelscream has verbal commitments from several major U.S. hotel chains to participate in the service.</p>
<p><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=aca7fc54&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=21&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=aca7fc54" alt="" style="margin-right: 9px;" border="0"></a><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=aceb56a9&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=22&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=aceb56a9" alt="" style="margin-right: 9px;" border="0"></a><a href="http://www.tnooz-media.com/www/delivery/ck.php?n=a7a95c6c&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"><img src="http://www.tnooz-media.com/www/delivery/avw.php?zoneid=23&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a7a95c6c" alt="" border="0"></a></p>
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