Rumours of Gliider’s demise have circulated for a while, with CEO Jordan Stolper hinting that he is focusing efforts on Storydesk – but it is rather funny how things turn out.
UK tourist board VisitBritain signed a content sharing deal this week aimed at promoting the British Isles to users of US-based guide site TravelMuse.
TravelMuse has broken with convention and appears to be the only travel company this autumn not talking about Twitter.
The California-based travel guide and trip planning website today launched a series of new features which utilise Facebook, rather than everyone’s favourite micro-blogging service Twitter.
The suite of tools include a trip recommendation tool, account syncing system through Facebook Connect and a new Facebook app allowing users to create trips or get advice from friends and connections.
Travel-planning website TravelMuse is looking for some inspiration and more monetization as it promotes CFO Russ Lemelin to CEO and assigns co-founder and CEO Kevin Fliess to a board position.
In separate interviews, both Lemelin and Fliess say Fliess several months ago broached the subject to the board of making a change to get the company, launched in beta in September 2008, to profitability.
I haven’t see any board minutes so I can’t say whether or not this is merely well-coordinated spin.
The Away Network, which traces its roots to 1999, has been true all these years to its initial focus on destinations.
And, another advertising/media network, the TripAdvisor Media Network, found its footing during the same era with hotels as its core business.
It would be simplistic to attribute the relative performance of these two advertising networks to that one key decision for each. But we all know which focus turned out to be the more strategic one as the much-largerTripAdvisor leads parent company Expedia Inc.â€™s media efforts around the world.
So now, the Away Network plans to play a little catch-up with TripAdvisor.