TripAdvisor hotel data shows economic optimism but Europe lags North and Latin America

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Trends from TripAdvisor’s latest index shows increasing optimism over the economy from accommodation owners

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TripAdvisor survey: Social media, mobile more important than email marketing

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When lodging owners in the U.S. are crafting their marketing strategies, they see social media and mobile as more important than email marketing and paid listings on user-review websites.

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