Following the success of partnerships with Googleâ€™s Hotel Finder and Room Key, hotel central reservation system vendor Trust International sees a proliferation of online booking channels a boon to hoteliers.
Four-month-old Room Key checked out of beta and revealed new partnerships with Sabre Hospitality and TravelClick as it attempts to bulk up its hotel choices with independent properties and additional chains.
Hospitality resevation and distribution specialist Trust International is two weeks away from connecting to Room Key, the online hotel venture started by a number of hotel chains in January
Trust International is the first hotel reservation system to be selected by Google to work alongside online travel agencies and chains on the new Hotel Finder service.
Google is continuing its drive to get hotel-direct pricing into Google Maps and is working with Pegasus Solutions to up the ante.
Until now, only a limited number of advertisers could show hotel pricing and availability in Google Maps, but now Google is expanding its pay-for-click hotel price advertising program.
Hotel CRS vendor Trust International entered into a Google program to resell Google AdWords to hotel customers and get their properties displayed in Google Maps and Google Places.
Hotel CRS and distribution provider Trust International, headquartered in Frankfurt, is putting new focus on the U.S. market, where it hopes to better compete against Pegasus Solutions and Sabre Hospitality’s SynXis.