Neat idea from tour operator First Choice here with the launch of a microsite within its main web service that allows users to manage and prepare for their holiday.
Thomas Cook decides TripAdvisor reviews are good after all
February 22, 2010 By 1 Comment
European tour operator Thomas Cook has integrated TripAdvisor reviews into its content areas – but has pledged to retain the old customer reviews it has been collecting over recent years.
Is the first rule of a social media strategy to announce you are going to get one? [First Choice]
January 26, 2010 By 5 Comments
Tour operator First Choice has taken the offbeat step of laying open its lack of a social media strategy and saying it will now have one thanks to a tie-in with a specialist agency.
The TUI-owned operator has appointed Brighton, UK-based NixonMcInnes to develop and run its social media “as the company looks to increase customer engagement and brand consideration”.
To some extent First Choice has mirrored sister brand Thomson until now, throwing videos into a YouTube channel and having internal buzz monitoring systems in place to track mentions, comments, posts et al on the web.
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How many providers of user generated content can a website have?
October 19, 2009 By 10 Comments
News last week that TUI Travel is launching its own user review and recommendation site across mainland Europe indicates yet again that large travel companies are keen to get their hands on unique content.
TUI’s new Cheqqer service is interesting in that it is planning a two-tiered approach to getting content – starting from the bottom up in terms of attracting new reviews to the platform and also aggregating reviews from TUI’s myriad of brands.
Nothing wrong with that, except that two years is a long time in the world of user generated content and those with longish memories will recall how TUI’s Thomson division bought the well regarded (and well-SEOed!) Holidays Uncovered site in September 2007.
