Lastminute has unveiled its ‘love living lastminute.com’ television advertising campaign which starts this evening on ITV2 and will run through the summer
One of the highest honors in the advertising business is to have your work be showcased in one of AdWeek’s annual top-ten lists. A Norwegian airline has made it this year.
William Shatner explains Priceline return: Pretty girls with water bottles. Oh, and the people are nice
Now that Star Trek hero William Shatner has made his return as Priceline marketing figurehead The Negotiator, was it the prospect of appearing in prime time ad slots that influenced him, or something else?
Just over six months after ex-Star Trek frontman William Shatner supposedly ended his reign as the figurehead of Priceline’s marketing, when he plunged off a bridge in an ad, he’s back.
Was Priceline REALLY going to kill off William Shatner as the frontman its long-running TV ads? Of course not, it was probably just another chapter in the campaign.
It wasn’t all about ROI, innovation and quality of content at the recent TBEX extravaganza in the US – Expedia chose the event to launch a new ad campaign dedicated to bloggers.
Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands.
Some exposure you just can’t buy – so European startup TripWolf must be full of cheer this week after being selected as app-of-choice for a new Deutsche Telekom TV ad.