Rough guide to running combined online search-TV campaigns in travel

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Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands.

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TripWolf gets huge and free boost from German mobile provider

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Some exposure you just can’t buy – so European startup TripWolf must be full of cheer this week after being selected as app-of-choice for a new Deutsche Telekom TV ad.

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Expedia wants to put human touch back into online agencies [VIDEO]

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With Thomas Cook closing in and Thomson clinging on to the top spot, this week is probably about the right time to launch a major new branding campaign at Expedia in Europe.

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Cheapflights joins the TV advertising club

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TV advertising by travel search sites is all the rage in the UK at the moment. Latest to join the fray is Cheapflights, launching a 30-second spot this week.

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Please mention the war – Hotels.com digs Great Escape theme for UK TV ad

hotelscom great escape tv ad

Nothing gets patriotic Brits going more than a reminder of classic war movie The Great Escape – or that’s the hope of Hotels.com with its new TV ad in the UK.

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Ebookers extends TV ad campaign around Europe [VIDEO]

ebookers tv ad

Ebookers is stepping up its marketing activity around Europe with a new TV ad campaign hitting the UK and expected across the continent shortly.

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Kayak debuts first TV ad for the UK

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Start of a large marketing push by metasearch engine Kayak this week with the debut of its first TV advertising campaign targeting the UK market.

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TravelRepublic makes debut turn with TV advertising

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Online travel agency TravelRepublic is joining the throng of online travel companies currently advertising on television with the launch of its first ever campaign.

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Jedward and Omid Djalili unlikely fellows for TravelSupermarket TV ad

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X-Factor stars Jedward and comedian Omid Djalili are to feature in a new television advertising campaign for UK metasearch site TravelSupermarket.

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Old habits die hard as Simonseeks opts for TV advertising

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Interesting move for travel guide site Simonseeks as it looks to raise its profile with a hefty TV advertising campaign, launching in the UK over the Christmas break.

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