The industry hears constantly about how Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.
What will happen to your shadow in a digital world? [VIDEO]
May 10, 2013 By 2 Comments
Social media consultant and strategist (not a guru!) Erik Qualman has always taken a step back to look at some of the wider implications of the world’s deep dive into social media.
SOCIAL – Product news, launches and more – May 2013
May 10, 2013 By Leave a Comment
ReviewPro and TripAdvisor become certified partners.
video advertisements
The four failings of social media in travel – and what might come next
May 8, 2013 By 8 Comments
This week I was invited to participate on a panel looking at social media in travel, as part of the Arabian Travel Market in Dubai.
How to organise your social media workflow
May 6, 2013 By 1 Comment
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
Decode this: The value of social media in marketing
May 2, 2013 By Leave a Comment
In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their phone.
Advertisement
Millions of social mentions bring the crowd to trip planning
May 2, 2013 By 2 Comments
By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city.
Battle of the sexes played out in social media
April 29, 2013 By Leave a Comment
It’s not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts.
Beyond engagement and marketing – other growing pains for social media
April 26, 2013 By Leave a Comment
Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.
Thomas Cook tunes into social media with listening lab
April 25, 2013 By 1 Comment
Lots of buzz words kicking about in Thomas Cook’s announcement of a 24/7 rapid response social media listening lab
