What do kids think social media is all about?

kids social media

The industry hears constantly about how Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.

Read More

What will happen to your shadow in a digital world? [VIDEO]

cocktail umbrella shadow

Social media consultant and strategist (not a guru!) Erik Qualman has always taken a step back to look at some of the wider implications of the world’s deep dive into social media.

Read More

SOCIAL – Product news, launches and more – May 2013

social travel

ReviewPro and TripAdvisor become certified partners.

Read More

video advertisements

The four failings of social media in travel – and what might come next

error system

This week I was invited to participate on a panel looking at social media in travel, as part of the Arabian Travel Market in Dubai.

Read More

How to organise your social media workflow

clock social

Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.

Read More

Decode this: The value of social media in marketing

networking

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their phone.

Read More
Advertisement

Millions of social mentions bring the crowd to trip planning

Homepage

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city.

Read More

Battle of the sexes played out in social media

ladies crop

It’s not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts.

Read More

Beyond engagement and marketing – other growing pains for social media

social like

Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.

Read More

Thomas Cook tunes into social media with listening lab

thomas cook social media

Lots of buzz words kicking about in Thomas Cook’s announcement of a 24/7 rapid response social media listening lab

Read More