Social media professionals have turned to tactics that undermine some of the core tenets promised by social media.
Social media marketing ethics – reflections after the Boston Marathon bombing
April 24, 2013 By Leave a Comment
Reviewing ecommerce in India through the lens of social media
April 24, 2013 By Leave a Comment
Ecommerce and social media – interestingly, both chart their beginning at the same period and their growth has been somewhat identical as well.
Social media fail at El Al as Open Skies strike grounds services
April 22, 2013 By 7 Comments
At times of crisis, it’s well-known that social media comes into its own. It helps spread real-time updates, answer questions from anxious customers – but this isn’t new.
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Why you should be as joined up as your customers
April 19, 2013 By Leave a Comment
I recently read two interesting articles regarding the latest announcement from Twitter
New ad alert: Twitter keyword targeting
April 18, 2013 By 1 Comment
Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter.
Sabre distances itself as American Airlines weathers storm of systems outage
April 17, 2013 By 5 Comments
Sabre has moved to put some space between it and a major systems failure at American Airlines that forced the carrier to ground flights yesterday
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Case study: Expedia’s South America Week
April 16, 2013 By 1 Comment
Online travel agencies are often at a crossroads as far as marketing – they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that engage the imaginations of their consumers.
Twitter Cards: Travel use cases you need to know about and how to do it
April 15, 2013 By 2 Comments
Last week, Sean O’Neill reported here on how Twitter is enabling mobile app deep-linking, and the benefit of such technology on e-commerce.
Twitter enables mobile app deep-linking, helping e-commerce
April 3, 2013 By Leave a Comment
Anyone who clicks on the blue link can download the app being tweeted about. Or if the user has already downloaded the app, can be directed to the exact page for a deal on, say, a mobile-only rate on a hotel room.
Cruise lines sailing away from Twitter
March 29, 2013 By 16 Comments
After seeing solid use of Facebook by cruise lines for communicating with customers, more evidence emerging that the sector is less keen on the other major social network, Twitter.
